Irish accountancy
members
166
2014
PracticeNet was
launched by Splash
€89
Flat monthly fee,
no minimum contract
50+
Pages in every website
with hundreds of blogs
Four things every practice we talk to is already dealing with.
01 · The hearing-from-you problem
Most of your clients
only hear from you
twice a year.
Once when the accounts are signed off, once when the bill goes out. The rest of the year you are quietly being forgotten by the people who trust you with their numbers. The firms that grow are the ones whose clients hear from them every month.
02 · AI is eating compliance
The routine work that
anchored your fees is
automating away.
Bookkeeping, VAT returns, payroll: the AI tools your clients are using are getting better every month. The firms that survive the next five years will be the ones who have already moved their relationship from compliance into advisory. The website is where that move becomes visible.
03 · The handover problem
Your successor is in their
thirties. Your clients are
used to your parent.
A lot of Irish firms are quietly going through generational handover, and the website is often where clients first notice. Get it right and the next generation inherits the trust. Get it wrong and clients quietly start drifting to the firm down the road.
04 · The Budget moment
Every October,
your phone should
be ringing.
Budget day is the single biggest marketing moment of the accountancy year. Your clients want a clear summary in plain English, the same morning, signed by you. Most firms are still scrambling to write it on the night.
PracticeNet has run the marketing for Irish accountancy practices every month since 2014. 166 firms send their newsletters, Budget summaries, blog content and LinkedIn posts through it.
We have been in this sector for long enough to know what works for an Irish practice and what does not.
A specialist marketing team for accountants, delivered as a subscription.
PracticeNet is one flat fee that covers a complete website built specifically for accountancy practices,
plus everything we do every month to keep it working for you.
01
A complete accountancy website.
50+ pages designed for Irish practices. Services, team, fees, locations, tax info, Revenue resources. Built to convert visitors into client enquiries.
02
Daily
blog
articles.
Your website needs to answer the questions your customers are asking. We rewrite or write the pages that matter so they read well for humans and rank well on search engines.
03
Quarterly
newsletter.
8-page newsletter, branded for your practice, written for accountancy clients. Published to your site as an eNewsletter and emailed to you, ready to forward.
04
Resources &
calculators.
Loan calculators, tax deadline reminders, Revenue links, business guides. The kind of thing you tell a new client "have a look at" and they remember the website.
05
Free updates,
all year.
New staff member. New service line. Updated fees. A change of office hours. Send us a line and we make the change. No charge, no waiting list.
06
Google
Business
Profile.
Your Google profile is set up and managed. Local search visibility for "accountant in your town" without you ever having to log into Google.
Budget
Specialists.
On the evening of budget day,
your clients get an email from you.
Every year on budget night, we produce a personalised budget summary branded for your practice. Within hours of the announcement, your clients receive a clear plain-English summary directly from you, with your name on it. This single touchpoint is worth the membership alone for most firms.
Also, your clients can visit your standalone branded budget website with news updates on the budget throughout the day, your branded budget summary, and also your budget podcasts, all in one place.
A branded PDF
Personalised with your logo and contact details
A dedicated landing page
Hosted on your website, ready to share
A budget podcast
Recorded the same evening for your site
Sent before any competitor
Same-evening delivery, every year
Your Budget
Summary.
On Budget night,
your clients hear it from you first.
A clear summary of the Budget, carrying your name and ready on the evening it is announced, for your website and for your clients.
Budget day is the one day of the year when tax is on everyone's mind. The headlines are about billions and the national finances, but your clients want to know something much simpler: what does this mean for me? If you are not the one telling them, the radio, the papers or another practice will be.
A summary with your name on it, in their hands that evening, shows you were watching, that you know your stuff, and that you are the person to ring. The questions always come the morning after. This makes sure they come to you.
How it brings in more business.
Three ways it generates income.
Each summary is written to do a job, not just to fill a page.
CONVERSATIONS
It starts the conversation.
Every Budget has something in it for somebody: a credit changed, a threshold moved, a relief extended or allowed to lapse. When a client spots the line that touches them, the natural next step is to pick up the phone, and your number is right there on the page.
CLARITY
Clear, and
easy to follow.
Every issue is published on your website, alongside a large library of branded calculators, ready for clients to use whenever a question comes up, from take-home pay to the everyday tax sums they would otherwise ring you about. A client who comes to read an article finds the tools right there, and every answer they work out carries your name.
REFERRALS
It gets
passed on.
A Budget summary is exactly the kind of thing people forward to a partner, a colleague or a friend in business. With your name and number on it, every copy that travels introduces you to someone who may be looking for a new accountant.
Budget 2027 - October 2026
Download PDF
CONVERSATIONS
It starts the conversation.
Each issue covers the questions your clients are asking: what a change in the rules means for them, what they might miss out on, and how to keep more of what they earn. An article on something as simple as tax-free staff vouchers prompts a call in a way a sales letter never will.
CALCULATORS
Branded client calculators.
Every issue is published on your website, alongside a large library of branded calculators, ready for clients to use whenever a question comes up, from take-home pay to the everyday tax sums they would otherwise ring you about. A client who comes to read an article finds the tools right there, and every answer they work out carries your name.
REFERRALS
It earns
referrals.
Most practices grow by word of mouth, and people forward a good article. With your name on it, every share introduces you to a business owner, a friend or a family member who may be looking for a new accountant.
Newsletter 44 - September 2026
Download PDFOne flat fee.
One client a year pays for a decade of membership.
Tier 01 · Per month
PracticeNet
Membership.
€89
A complete accountancy website, daily blogs, a quarterly newsletter, the annual Budget summary, and a resources library your clients will actually use.
Complete accountancy website, 50+ pages
Daily blog articles published, ready to read
Branded quarterly newsletter
Annual budget pack, PDF, website and podcast
Resources and calculators library
Free text and image changes to your website
Website hosting
Flat monthly fee. No minimum contract. Price excludes VAT at 23%.
From Splash, the team behind PracticeNet
You’ve got the website. Now get it seen.
Media by Splash writes two new articles for your website every week, then shares them on Facebook, Instagram, LinkedIn and your Google profile. More people find you, and every post sends them back to your website. Every fortnight you meet your own media manager to plan what’s next, and you approve everything before it goes out.
Every article works all week.
A week of Media for Finnegan McGuire Accountants, an accountancy practice in Killorglin.
Every post links back to your website, where people book, call or get in touch.
104
articles a year on your website, so Google always has something new to show.
156
posts a year on Facebook, Instagram and LinkedIn, each one linking back to you.
48 hours
or less to answer every Google review, in your own voice.
1
Irish media manager who knows your business. You meet every fortnight.
See how Media works
Opens media.ie in a new tab
€649 a month plus VAT. Already with PracticeNet? Your website is ready for it.
Launching soon
An AI Assistant with answers that sound like your practice.
Ask Finnegan Maguire Accountants
Website assistant
Finnegan Maguire Accountants · website assistant
Ask a question...
Ask answers your clients
on your website.
Ask [your practice name] sits on your site and answers questions at all hours. It is trained on every service you offer, current Revenue deadlines, and the tax and financial resources your clients ask about. The answers come from a closed knowledge base built for your firm, not the open internet, so they stay accurate.
You tell us about
your practice once.
You fill in a short profile of your firm, and Ask learns what you do, where you are, who your clients are, and how you like to sound. After that it answers in your voice, not the flat tone of a template, so you never have to explain the practice again.
It turns questions
into booked calls.
When a visitor asks what is included, or whether you take on sole traders or limited companies, Ask answers and points them to book a call rather than leaving them to browse. Anything it cannot answer comes straight to you, so you never lose an enquiry.
What is changing
Three shifts in Irish accountancy
worth watching now.
The firms we are working with today are not the firms we were working with three years ago.
The profession is changing in ways most firm websites have not caught up with.
Three of those shifts are below.
01
AI is eating the routine
work that anchored fees.
Bookkeeping, VAT returns, payroll, basic accounts: the AI tools your clients use are getting better every quarter. The firms that hold their fees are the ones who have already moved into advisory, and whose websites make that move visible to existing clients before they go looking for it elsewhere.
02
Younger clients want monthly subscription pricing.
The annual fee scale is becoming a generational marker. Clients in their 30s and 40s expect subscription pricing, transparent on the website, the same way they pay for everything else. Firms that present "what does this cost per month" clearly are winning the next twenty years of clients. Firms that say "request a quote" are losing them quietly.
03
Generational handover is
happening on the website first.
A lot of Irish firms have founders in their 60s and successors in their 30s. The website is usually the first place that handover gets visible to clients, and most firms get it wrong: either by promoting the successor too aggressively and losing the founder's trust, or by hiding the successor entirely and creating an awkward surprise when the founder retires.
What would one
new client a month
do for your
practice.
Click around our
demos before
you decide.
Pick the one you like, and we will tailor the
content, images, and colours to suit your business.
Questions.
Everything is listed on this page. A complete accountancy website with 80+ pages, three news articles published daily, a quarterly newsletter branded for your firm, the annual budget summary pack, the resources and calculators library, your Google Business Profile, and free text and image changes year-round. One flat fee, no extras, no setup charge.
No setup fee. No minimum contract. You can cancel any month. We've never had a member leave because they felt locked in. They leave when they retire, sell the practice, or merge.
We migrate your firm details, partner profiles, and team photos onto PracticeNet, and we redirect your old domain so existing client links and search results keep working. Your old site can stay live until the new one is ready, or come down the day we go live. Your choice.
One to two weeks from sign-up, depending on how quickly we get your team photos, partner bios, and brand assets back. The website framework is already built. We're just dressing it for your firm.
Ring us or email. New staff member, updated fees, change of office hours, a new service line – we make the change. No charge, no waiting list. Most changes are done same-day.
You can, but most members don't. The whole point of PracticeNet is that you don't have to. We make every change for you as part of the membership.
We do. The quarterly newsletter is written for accountancy clients and branded for your firm. The three daily news articles are pulled from a curated stream of Irish tax, business, and finance news that's right for an accountancy practice. You don't write a word unless you want to.
Every PracticeNet website is hosted on its own domain with its own branding. Clients visiting your site never see "PracticeNet" or another firm's name. The shared platform is invisible.
No trial, but no commitment either. Sign up, and we build the site within two weeks, with no minimum contract. That's a fairer deal than a trial that ends just as you're starting to see the benefit.
PracticeNet is sold as one package. The flat fee covers the website plus all the recurring marketing work. If you only want a website, we'd build one outside PracticeNet, ring us and we'll talk about it.
An Irish web agency, building useful things since 1996.
An Irish web agency, building useful things since 1996.
PracticeNet is built by Splash. The same team that has shipped websites, hosted brands, and built bespoke platforms for Irish businesses.
Ready when
you are.