Irish accountancy
members
Your practice doesn’t have
a marketing department.
It has PracticeNet.
A complete accountancy website, daily blogs, a quarterly
newsletter, the annual budget summary/podcast and a
resources library your clients will actually use.
Add Engage for a complete marketing
system that brings new clients in.
163
2014
PracticeNet was
launched by Splash
€89
Flat monthly fee,
no minimum contract
50+
Pages in every website
with hundreds of blogs
Four things every practice we talk to is already dealing with.
01 · The hearing-from-you problem
Most of your clients
only hear from you
twice a year.
Once when the accounts are signed off, once when the bill goes out. The rest of the year you are quietly being forgotten by the people who trust you with their numbers. The firms that grow are the ones whose clients hear from them every month.
02 · AI is eating compliance
The routine work that
anchored your fees is
automating away.
Bookkeeping, VAT returns, payroll: the AI tools your clients are using are getting better every month. The firms that survive the next five years will be the ones who have already moved their relationship from compliance into advisory. The website is where that move becomes visible.
03 · The handover problem
Your successor is in their
thirties. Your clients are
used to your parent.
A lot of Irish firms are quietly going through generational handover, and the website is often where clients first notice. Get it right and the next generation inherits the trust. Get it wrong and clients quietly start drifting to the firm down the road.
04 · The Budget moment
Every October,
your phone should
be ringing.
Budget day is the single biggest marketing moment of the accountancy year. Your clients want a clear summary in plain English, the same morning, signed by you. Most firms are still scrambling to write it on the night.
PracticeNet has run the marketing for Irish accountancy practices every month since 2014. 162 firms send their newsletters, Budget summaries, blog content and LinkedIn posts through it.
We have been in this sector for long enough to know what works for an Irish practice and what does not.
A specialist marketing team for accountants, delivered as a subscription.
PracticeNet is one flat fee that covers a complete website built specifically for accountancy practices,
plus everything we do every month to keep it working for you.
01
A complete accountancy website.
50+ pages designed for Irish practices. Services, team, fees, locations, tax info, Revenue resources. Built to convert visitors into client enquiries.
02
Daily
blog
articles.
Your website needs to answer the questions your customers are asking. We rewrite or write the pages that matter so they read well for humans and rank well on search engines.
03
Quarterly
newsletter.
8-page newsletter, branded for your practice, written for accountancy clients. Published to your site as an eNewsletter and emailed to you, ready to forward.
04
Resources &
calculators.
Loan calculators, tax deadline reminders, Revenue links, business guides. The kind of thing you tell a new client "have a look at" and they remember the website.
05
Free updates,
all year.
New staff member. New service line. Updated fees. A change of office hours. Send us a line and we make the change. No charge, no waiting list.
06
Google
Business
Profile.
Your Google profile is set up and managed. Local search visibility for "accountant in your town" without you ever having to log into Google.
Budget
Specialists.
On the evening of budget day,
your clients get an email from you.
Every year on budget night, we produce a personalised budget summary branded for your practice. Within hours of the announcement, your clients receive a clear plain-English summary directly from you, with your name on it. This single touchpoint is worth the membership alone for most firms.
Also, your clients can visit your standalone branded budget website with news updates on the budget throughout the day, your branded budget summary, and also your budget podcasts, all in one place.
A branded PDF
Personalised with your logo and contact details
A dedicated landing page
Hosted on your website, ready to share
A budget podcast
Recorded the same evening for your site
Sent before any competitor
Same-evening delivery, every year
Budget
demo.
Newsletter 43 - May 2026
Download PDFOne flat fee.
Or go further
with Engage.
Most practices buy because the maths makes it impossible to leave.
A single low client a year pays for a decade of membership.
Engage builds on top with the marketing system that brings new clients in and keeps existing ones close.
Tier 01 · Per month
PracticeNet
Membership.
€89
A complete accountancy website, daily blogs, a quarterly newsletter, the annual Budget summary, and a resources library your clients will actually use.
Complete accountancy website, 50+ pages
Daily blog articles published, ready to read
Branded quarterly newsletter
Annual budget pack, PDF, website and podcast
Resources and calculators library
Free text and image changes to your website
Website hosting
Flat monthly fee. No minimum contract. Price excludes VAT at 23%.
Tier 02 · Per month
PracticeNet
Engage.
€349
The marketing engine for your practice. We push your firm up Google, into the AI answers and out on LinkedIn, and we publish for you every week. One plan: enquiries to your business. Everything in Membership is included, with seven capabilities working as one.
Two SEO-rich articles a week, written for your firm, published to your site
Every article posted to LinkedIn, carrying your firm's name into the feed
The weekly Reckoner, a client tool that keeps people coming back to your site
A monthly email to your own client base, keeping your firm first in mind
An AI assistant that answers visitors' questions and books the call (see below)
Google review prompts, growing the reputation that wins the comparison
Active SEO, so your firm is found on Google and in the AI answers
Flat monthly fee. No minimum contract. Price excludes VAT at 23%.
One client pays for it. Run the numbers below.
Engage:
One client pays for it.
The ready reckoner
What is a new client worth to your practice in a year?
€8,500 a year, per client
€4,000€15,000
From one client, kept five years
€0
Year one, new fees
€0
Engage, one year
€0
Figures are new fees to the firm, a working guide rather than a promise. Engage is €349 a month and excludes VAT at 23%.
Just one client.
A new client is worth around €8,500 a year to a practice once payroll and the ongoing work are counted. And the good ones stay. Keep that client five years, and they are worth €42,500 to your firm.
Engage is built to bring those clients to your door. We push your firm up Google, into the AI answers, and out on LinkedIn, and we publish SEO-rich articles on your website every week. One plan: enquiries to your business.
You have to
win just one.
Engage is €349 a month, €4,188 for the year. Run it for a year and win one client, just one, and that client returns your spend twice in the first year and more than ten times across their life with you.
That is the whole case. No funnels, no promise of a flood of leads. One client won once and kept the way you already keep clients. The best marketing money your firm will spend.
And one is the floor. Win one a year, and by year five you have five paying together, €42,500 a year in new fees, every year.
An AI Assistant with answers that sound like your practice.
Ask Pollna Finance
Website assistant
Pollna Finance · website assistant
Ask a question...
Ask answers your clients
on your website.
Ask [your practice name] sits on your site and answers questions at all hours. It is trained on every service you offer, current Revenue deadlines, and the tax and financial resources your clients ask about. The answers come from a closed knowledge base built for your firm, not the open internet, so they stay accurate.
You tell us about
your practice once.
You fill in a short profile of your firm, and Ask learns what you do, where you are, who your clients are, and how you like to sound. After that it answers in your voice, not the flat tone of a template, so you never have to explain the practice again.
It turns questions
into booked calls.
When a visitor asks what is included, or whether you take on sole traders or limited companies, Ask answers and points them to book a call rather than leaving them to browse. Anything it cannot answer comes straight to you, so you never lose an enquiry.
What is changing
Three shifts in Irish accountancy
worth watching now.
The firms we are working with today are not the firms we were working with three years ago.
The profession is changing in ways most firm websites have not caught up with.
Three of those shifts are below.
01
AI is eating the routine
work that anchored fees.
Bookkeeping, VAT returns, payroll, basic accounts: the AI tools your clients use are getting better every quarter. The firms that hold their fees are the ones who have already moved into advisory, and whose websites make that move visible to existing clients before they go looking for it elsewhere.
02
Younger clients want monthly subscription pricing.
The annual fee scale is becoming a generational marker. Clients in their 30s and 40s expect subscription pricing, transparent on the website, the same way they pay for everything else. Firms that present "what does this cost per month" clearly are winning the next twenty years of clients. Firms that say "request a quote" are losing them quietly.
03
Generational handover is
happening on the website first.
A lot of Irish firms have founders in their 60s and successors in their 30s. The website is usually the first place that handover gets visible to clients, and most firms get it wrong: either by promoting the successor too aggressively and losing the founder's trust, or by hiding the successor entirely and creating an awkward surprise when the founder retires.
What would one
new client a month
do for your
practice.
01 · New clients
We estimate you will get one new client every month.
Adjust below if your expectation is different.
02 · Annual fee
What is a new client worth per annum?
Your typical recurring fee for one client over a year.
03 · Upsell
Do you upsell services every year?
For example payroll, consulting or tax advice on top of the core fee.
What it is worth
In year one
€36,000
What a properly built website could bring your practice in the first 12 months.
Across five years
€180,000
Same clients, same fees, held over five years of retention.
The honest bit. The five year figure assumes you retain those clients at the same fee. Some you will, some you will not. The point of the calculator is to show that the cost of a website is a rounding error against the value of one or two clients won through it.
Click around two
demos before
you decide.
Both demos are fully working.
Every page loads, every calculator runs, and every tax page is current.
Pick the one closer to what you have in mind, and we will tailor it for your practice.
Questions.
Everything listed on this page. A complete accountancy website with 53 pages, three news articles published daily, a quarterly newsletter branded for your firm, the annual budget summary pack, the resources and calculators library, your Google Business Profile, and free text and image changes year-round. One flat fee, no extras, no setup charge.
No setup fee. No minimum contract. You can cancel any month. We've never had a member leave because they felt locked in. They leave when they retire, sell the practice, or merge.
We migrate your firm details, partner profiles, and team photos onto PracticeNet, and we redirect your old domain so existing client links and search results keep working. Your old site can stay live until the new one is ready, or come down the day we go live. Your choice.
One to two weeks from sign-up, depending on how quickly we get your team photos, partner bios, and brand assets back. The website framework is already built. We're just dressing it for your firm.
Ring us or email. New staff member, updated fees, change of office hours, a new service line — we make the change. No charge, no waiting list. Most changes are done same-day.
You can, but most members don't. The whole point of PracticeNet is that you don't have to. We make every change for you as part of the membership.
We do. The quarterly newsletter is written for accountancy clients and branded for your firm. The three daily news articles are pulled from a curated stream of Irish tax, business, and finance news that's right for an accountancy practice. You don't write a word unless you want to.
Every PracticeNet website is hosted on its own domain with its own branding. Clients visiting your site never see "PracticeNet" or another firm's name. The shared platform is invisible.
No trial, but no commitment either. Sign up, and we build the site within two weeks, with no minimum contract. That's a fairer deal than a trial that ends just as you're starting to see the benefit.
PracticeNet is sold as one package. The flat fee covers the website plus all the recurring marketing work. If you only want a website, we'd build one outside PracticeNet — ring us and we'll talk about it.
Engage adds the marketing engine on top of membership. Where Membership gives your practice a website that works, Engage puts that website to work winning clients. We write and publish two SEO-rich articles a week for your firm, post each one to LinkedIn under your name, send a monthly email to your own client base, prompt your Google reviews, answer visitors with Ask Hello, your AI assistant, give your clients the weekly Reckoner tool, and run active SEO so your firm is found on Google and in the AI answers. One plan: enquiries to your business. It is €349 a month, flat, no minimum contract, excluding VAT at 23%. Win one client worth €8,500 a year, and Engage has paid for itself twice in the first year.
An Irish web agency, building useful things since 1996.
An Irish web agency, building useful things since 1996.
PracticeNet is built by Splash. The same team that has shipped websites, hosted brands, and built bespoke platforms for Irish businesses.
Ready when
you are.